We build thoughtful products for thousands of real businesses in Russia
Behind them: real people, 13 years of experience and principles we actually live by.
Pachca is built by Primavera. We're fully independent, with no corporate parent and no ecosystem to answer to.
That's why we move faster, integrate with every service on the market and make our own decisions.
How we got here
The short road from our studio to a team chat app used by thousands of teams.
- 2013
Primavera and Staply are founded
The company behind Pachca is born in St. Petersburg. Its first product is Staply, a team chat app.
- 2020
We launch Pachca
It starts as a CRM for sales teams, but one built around messaging: conversations are the core, and deals sit on top.
- 2022
We go all in on team chat
We keep what people came back for every day: conversations. Pachca becomes a team chat app.
- 2026
250,000+ users
More than 1,000 companies work in Pachca, and we're still independent.
What independence means for you
We answer to you, not to ecosystem shareholders.
We move faster
No corporate sign-offs, so features reach you instead of getting stuck in the chain of command.
We integrate with everyone
We're not locked into any one ecosystem, so we play well with any service on the market.
We answer to you
No KPIs, no sales quotas. If we're not the right fit, we'll honestly recommend a competitor.
Our team, all across Russia
Three principles that hold it all together
We aim for self-organization: everyone makes their own decisions, guided by a shared direction.
Truth
learn to tell the truth and to hear it.
Work
don't do unnecessary work, and don't let others do it either.
Trust
build trust within the team and learn to trust people.
Get to know us better
Want to join the team?
We're always looking for reliable, talented people.